Agriculture Information

Information about agriculture and it’s role in the world we live in.

Beef Used to Be Seasonal — Here’s How Feedlots Changed Everything

Kimberly / August 20, 2025

If you’ve been around me for more than five minutes, you know I spend a lot of brainpower thinking about feedlots; how they work, why they matter, and how they shape the beef on our plates. So, here’s a fun fact that surprises a lot of people: beef is technically a seasonal product. Beef Has […]

Agriculture Information

Rethinking Agricultural Communication Strategies

Kimberly / June 26, 2025

Agriculture needs to quit beating the “we need to educate our consumers” drum. There. I said it. Do we need to continue offering information about what we do? Yes. Do we need to engage in conversations about agriculture? Yes. Do we need to LISTEN before cramming the story we want to tell down someone’s throat?